TV ads, call it what ever you want to call it. Is it the right marketing strategy. Well, lets unfold the un written truth about it. its less than a century now since the start of TV Ad Campaigns.....hold on, do you say that tv ads does not work?
Tv ads work to a level but this type of disturbtion marketing as Seth Godin call it does not and will never achieve lock in. Am I over whelming you. No, what is it worth if the customer is interrupted and never been asked for permission. The result is the customer will choose another competitor instantly the moment it post its ads. Take for example Colgate Palmolive vs P&G Crest. None of the two players asked for permission and hence their tv ads pulled the mass's into cross recognition. This means ads being shown more often of a specific brand is chosen over those shown less often.
Very true that even though this type of marketing worked with out achieving brand loyality, it's been able to lure and drow attention of all the demographics and thus drastically failed to define its target customer. Let's take Coca Cola, which targets every body from men to ladies to kids. Should it be more specific in targeting and ask permission!!!!
Tv ads work to a level but this type of disturbtion marketing as Seth Godin call it does not and will never achieve lock in. Am I over whelming you. No, what is it worth if the customer is interrupted and never been asked for permission. The result is the customer will choose another competitor instantly the moment it post its ads. Take for example Colgate Palmolive vs P&G Crest. None of the two players asked for permission and hence their tv ads pulled the mass's into cross recognition. This means ads being shown more often of a specific brand is chosen over those shown less often.
Very true that even though this type of marketing worked with out achieving brand loyality, it's been able to lure and drow attention of all the demographics and thus drastically failed to define its target customer. Let's take Coca Cola, which targets every body from men to ladies to kids. Should it be more specific in targeting and ask permission!!!!
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