Marketing is dead, no one argues about that. Mean while companies strive to achieve competitiveness.In 2009, a study have found out that 75% of businesses are ruled out of business because of their marketing strategy.
The role of marketer is over as companies no longer link strategy and marketing. Mr "finance" and "Accountant" would disagree and say marketers are the once that ask for more every now and then ripping off the companies budget. The blunder is companies take Marketing as an expense not investment. While they never figure out where to reach and focus little on results. Companies push the whole Marketing budget with ads knowing that customer satisfaction with ads is less than 1%.
Sergio Zyman, Ex CMO of Coca Cola identified the failure of New Cola Compaign as the luck of focus on outcome and concentration on ads as a medium for marketing the product. Relatively, Mr "Marketer" finds himself puzzled in the current social media marketing as customers have now their own ways of finding out about products. Morever, sales people are losing their roles. Philip Kotler in his book "10 deadly Marketing Sins" also stated that failure to identify the target customer is one of the sins . The later is related to the reason why people should buy your product (Related to Generation "Y"). In part 2, I will deal with alternatives to "Mr Marketer".
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